Users will soon have a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This initiative comes as the service revealed that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a global launch. This advancement coincides with a increase in AI content, fueled by emerging AI video creators.
AI Proliferation Online
Studies have shown that almost a tenth of the most rapidly expanding video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this output is considered “AI slop”, a term for substandard, mass-produced content that is often absurd or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, from digital art to informative clips, and we want to offer the community the option to adjust the amount of that, depending on their own likes,” commented a company executive.
Volume and Proportions
TikTok announced that there are now 1.3 billion videos on its network tagged as AI-generated. Overall, more than 100 million media items are added to the app every day, making AI content a limited part of its complete catalog.
How to Adjust Settings
Viewers will be in a position to decrease or raise the volume of AI-generated videos they watch by using the topic control option in the platform and selecting the AI content topic. Further subjects that are already be controlled under the tool cover current affairs, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s policies require users to label “realistic” artificially created content, and it prohibits dangerous fake videos of celebrities or crisis events. Any believable AI video that is not labeled can be deleted under its community policies.
In addition, the app will now add an “AI-made” watermark to content made using its built-in AI features, or detected by an industry-wide initiative for spotting content made by AI. This action is designed to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2m awareness program for experts and institutions to develop informative material about responsible artificial intelligence. This program will benefit educational bodies specializing in training programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, following controversy over proposals to make redundant a large number of content moderators in the UK. TikTok is planning to cut 439 jobs in its trust and safety department in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most distressing content ahead of it is viewed by humans. The platform reported a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
